1770 Indian Trail Rd.
Norcross, Florida 30093
Amazing transformations are taking place at 352. In recent years, we organized our company into several cross-functional project teams with each team focused on only one client project at a time. This enabled us to build incredibly deep relationships with our clients. We incorporated the philosophies of agile software development into our process, which allowed us to be more innovative and complete projects several times faster. We created exceptional digital marketing teams and a user experience (UX) design team so we can be a full-service digital agency for our clients.
As a result of all this change, we are a much different and better company than we were a few years ago. Our voice, look and marketing presence, however, no longer reflected who we are as a company, so we decided to bring our brand into focus.
Most people hear “branding” and immediately think logo, stationery and tagline. And that’s part of it. If a brand is company’s personality, those elements are its clothes. They’re the outward facing pieces that people see from a distance. The more important aspects of a company’s brand, however, are its beliefs, values and vision for the future. So, that’s where we started.
Step one was research, lots of research, internal research. We filled out in-depth surveys, interviewed stakeholders and participated in informal focus groups to reveal where we aligned as a company and where we lacked clarity. Some of the things we found surprised us, some made us laugh and some gave us pause. Together, though, these realizations served as a jumping off point for multiple rounds of discussions about our company’s past, present and future.
We landed on five values to guide our every decision:
EVERYTHING STARTS WITH INSPIRED PEOPLE.
TEAMWORK amplifies our talents and elevates our abilities.
BUILDING RELATIONSHIPS empowers us to delight and amaze.
SMART SOLUTIONS create exceptional results.
CELEBRATING WINS fuels our culture.
Those are the litmus tests. If a decision, be it strategic, practical or tactical, contradicts those criteria in any way, we stop before heading down the wrong path. Because we know the right path leads to our vision of why 352 exists: “To be more than projects, procedures and pixels – a team you want to work with, a culture you want to be part of, a company that inspires you.”
Through this process, we also recognized that our company name itself was inconsistent with our brand. The words “media group” felt limiting and inaccurately conveyed the types of digital solutions we now deliver. Condensing our company name to simply “352” is a demonstration of our elevated confidence in our limitless future.
The next step was bringing our visual representation in line with our values and vision. We tasked several of our designers to work together on a new logo and company aesthetic. There were literally dozens of iterations before we landed on our final selection. The new logo features a prominent wordmark accompanied by an icon of five interlacing circles. The five circles represent the five values we hold dear. The interlacing aspect of the circles corresponds to our team members working together, with the client in the center of the team.
While the values and vision of the company have been shared within our halls for several months, we are now unveiling these aspects along with our new name and aesthetic to the world. We are excited to share the new 352 with friends, colleagues, clients and clients-to-be and look forward to delivering smart digital solutions to businesses across the country and around the globe.
|Major Clients:||American Express, Microsoft, Wells Fargo, The Tampa Bay Times, CNN|
|Full Time Employees:||51 - 100|
|Revenue:||$5 million - $9,999,999|
|Core Practice Areas:||Link Building, Web Design, Web Development|
|Secondary Areas:||Search Engine Optimization, Social Media Marketing, SEO Copywriting|
|Regional:||View Regional Rankings|
Chief Marketing Officer
|Peter VanRysdam Contact This 352 Media Group Executive|
|Geoff Wilson Contact This Executive|
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